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It is almost impossible to walk down a busy city street without seeing at least a few people staring down at their cellphones. We are living in a digital age where people are dependent on their mobile devices. When designing a website, it is important to remember that a large percentage of website viewers are also mobile web users. If you haven’t already, now it is the time to upgrade to a mobile-friendly website. Continue reading and discover a few significant benefits of having a mobile-friendly website.  

Quicker download speed

There are very few things in the world that are more frustrating than waiting for a website to load. Mobile websites are designed with optimal download speed so users can browse faster without having to wait long for pages to load. There is a high likelihood that a user will exit close out of your real estate website if your pages are taking too long to load. 

Positive user experience 

Many older websites are not designed for mobile devices. In other words, they are not formatting to look nice on a smartphone. This often reflects poorly on the business and hurts the user experience. The more user-friendly your website is, the more likely people are to return to it. If you haven’t already, optimize your website to be compatible with all mobile devices. You will be glad that you did.

Enhanced SEO performance

If you want your website to rank high on search engines like Google and Yahoo, you need to ensure it is mobile friendly. One of the best ways to enhance the SEO of your website is to make it mobile-friendly. In a highly competitive industry like real estate, you want to be sure that you are not putting yourself at a disadvantage by having a website that does not rank well on search engines. 

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Blogging can be a great way to drive organic traffic to your real estate website. Your blog page can be a great platform to share your industry knowledge, promote upcoming events in the area, updates on the housing market, and so much more. If you want to make your blog page more of a focal point to your real estate website, here are few tips to help get you started. 

Create compelling titles

Because headlines are the first thing that readers see, you want to ensure they are both descriptive and engaging. As people are browsing the internet, you want your headlines to catch people’s attention, so they will click on your links. Many real estate businesses today do not put enough stock in their blog titles and make them too generic. Before you post an article to your blog page, take another look at the title and think to yourself whether or not if it is something people would click on.

Include real estate keywords

Keywords are an essential part of search engine optimization. Be sure that in every blog post, you include local real estate keywords. The inclusion of local keywords will help your blogs appear higher on search engines. Not only do you want to include keywords in the blogs themselves, but in your titles, meta descriptions, and image descriptions.

Include images

If you want your readers to remember your blog posts, you should include high-quality photos. Also, blog posts with images are more likely to be shared on social media channels. You can either use free stock photos online or incorporate your own images for an added personal touch.

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Blogging continues to be one of the best ways to drive organic traffic to your website. However, many real estate agents do not take advantage of a blog page because they do not believe it is worth the time. This belief couldn’t be further from the truth. Blogging can help build your online presence and enhance your credibility as an industry expert. If you do not have a blog page on your website, you are missing out on an easy way to improve your digital marketing campaigns. Continue reading and discover a few examples of topic ideas for your real estate blog. 

Describe the home buying process

The home buying process can be intimidating to first-time homebuyers. There are several steps along the way, and it can get confusing at times. Homebuyers rely on search engines like Google to answer their real estate-related questions. With this, consider creating a list of frequently asked questions and answer them individually on your blog page. For example, many first-time homebuyers want to know if they are financially ready to buy their first home. You can answer this question by creating a blog post with a checklist of critical criteria for purchasing a property.

Updates on the current market

The real estate market rarely stays stagnant for long periods. Homebuyers and sellers are especially interested in the market because it plays a significant role in the decisions they need to make. If there are any significant changes/news about a local community, consider blogging about it on your website.

Real estate terminology 

If you are ever in need of a topic for your real estate blog, consider choosing a real estate term, and provide an in-depth analysis explaining it. For example, many people are unfamiliar with terms such as escrow, amortization, and FHA mortgage. By creating blog posts on real estate terminology, you are helping to include keywords on your site to increase organic traffic.

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Video marketing is one of the best ways to promote a business and drive organic traffic back to your website. Video content can take a variety of forms, such as virtual tours, testimonials, and promotional material. Continue reading and discover a few tips on how to improve your real estate video marketing.

Preparation

Video marketing requires preparation. This is where many business professionals go wrong when they are creating videos. It is easy to tell when a video was just slapped together on the fly. Most homebuyers will not want to work with agents who seem unprofessional in videos. With this, it is usually in your best interest to rehearse and prepare for each video that you are going to upload online. Be sure to dress professionally and rehearse, and what you are going to say, so you portray yourself as a reputable individual in the industry.

Focus on one message

In many cases, real estate videos include several points. The problem with this is that it can confuse or disinterest viewers. Videos that are concise and only have one message are usually more successful. While it can be difficult to get users to watch your videos, it is even harder to get viewers to watch a long video all the way through.

Enhance audio and lighting 

The best real estate videos feature not only great content but also quality lighting and sound. These are two aspects that are often overlooked in video marketing efforts. If video content is difficult to see or hear, it will reflect poorly on the business as a whole. When it comes to lighting, try to rely on natural light. If you need to improve your audio, you may need to invest in better equipment.

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Email newsletters continue to be an effective marketing tool in the real estate industry. However, many real estate professionals do not take advantage of newsletters because they do not think they are worth the time investment. Newsletters are an easy way to sell your services to a large customer base. If you want to craft email newsletters, you have come to the right place. Continue reading for a few tips on how to create effective real estate newsletters.

Make your emails personal

The average person receives several emails every single day. This is why you want to make a concerted effort to remind people who you are and what you do in real estate. To do this, include a picture of yourself in your newsletters and a quick overview of your services. You will want to add the areas you serve and recent updates of the local market. Also, you always want to include your contact information with every email that you send. You want to make it as easy as possible for people to get in contact with you. 

Showcase some listings

Why not include a few of your favorite home listings in your newsletters? This is a great way to not only appeal to active homebuyers but it also a way to appeal to those who are just want to see what's on the market. High-res photos will entice your click through your property listings and hopefully contact you about a home. Do not be afraid to showcase your expertise in the local area by writing strong descriptions in your newsletters. 

Keep it concise 

This is where many real estate professionals go wrong with their email marketing campaigns. They try to squeeze as much information possible in each email for it to only backfire on them. You want always to keep your emails on the shorter side so people can scan through them in a matter of seconds. To do this, use headings, subheadings, and bullet points throughout your content. This is because it is difficult to get a person to read a long paragraph when they have several emails in their inbox. 

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Real estate agents have been promoting written testimonials for years. They continue to be an excellent way to show your potential clients just a few of your successes working in real estate. However, video testimonials are a far better way to market yourself in what is one of the most competitive markets in the country. You might be surprised how many former clients would be happy to get in front of a camera and provide you with a video testimonial if they had a positive experience working with you. Continue reading these reasons why video testimonials can benefit real estate agents. 

Strengthens trust and credibility

Video testimonials allow potential buyers and sellers to hear former clients share their experiences of working with the agent. People are more inclined to trust you as their agent if they hear from others how you helped them. If you are looking to strengthen your credibility online, video testimonials are an excellent place to start.

Perfect for social media sharing 

People love watching videos on social media. The typical person checks social media multiple times and day and spends time watching various videos on their newsfeeds. Social media platforms have also made it extremely easy for users to share videos they want to promote. The more shares you can get on your videos, the more people will see your positive customer reviews. 

Ideal for email marketing 

It can be challenging to catch the attention of potential prospects through email marketing. However, videos are one of the best ways to increase your business’s click-through-rates. People are typically more intrigued when they receive a video versus a large block of text. They are also more likely to watch the video to the end than read a long email.

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