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The real estate market has evolved in the way agents communicate with home buyers and sellers. With the emergence of mobile access and new online resources, agents have seemingly endless resources for reaching out to clients in 2019. Because Americans are dependent on their mobile devices, text messaging is now recognized as one of the most effective communication tools in the real estate industry.  Continue reading and discover how you can craft a successful text message marketing strategy for your business this year.

Reach out to former clients

Reaching out to former clients, even after closing on a property, can help you in many ways. This simple step will show customers that you appreciate them and their feedback. Placing a high value on customer service will increase the likelihood of former clients referring you to family and friends. For example, sending a brief text message to ask how a move-in day went will leave a positive lasting impression on your client. You may be surprised about how a short text can make a significant impact on former clients. 

Auto-respond to online leads

Responding to each lead that you receive throughout the day and night can be challenging. Instead, use auto-respond text messaging to respond to online leads instantly. With this, buyers receive instant gratification from not having to wait for an email response. Some buyers will not want to wait and will move on to the next person if they do not get a hold of an agent immediately. 

Send reminders to current clients 

There are many steps in the homebuying process. As such, it can be challenging for clients to keep up. This is especially the case for first-time homebuyers who are unfamiliar with necessary next steps. By using text messaging, you can send reminders to ensure that both you are on the same page. Texting is also one of the best ways to provide your clients with an instant call to action. 

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